Circular Economy for Sustainable Marketing Practices

Discover and practice circular economy principles in a dynamic learning experience. Teams or individuals work together to design and implement a sustainable marketing program that aligns with the United Nations’ 17 Sustainable Development Goals. This training is based on a business simulation that immerses learners in brand sustainability and circular economy principles.

Who Should Attend

• Executives interested in the circular economy implementation
• Marketers and Sales Executives
• Entrepreneurs
• Business professionals

Topics Covered

• The 17 SDGs of the UN
• Circular Economy Concepts
• Market Segmentation and Targeting in Circular Economy
• Sustainable marketing strategy design and implementation
• Customers/consumers’ decision-making process

Learning Outcomes

1. Practice Sustainable Marketing Strategy Implementation
2. Understand the 17 SDGs’ future impact on businesses
3. Build trust and positive business relationships
4. Craft proactive marketing programs
5. Become more confident overall about circular economy principles

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